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what we do

Just Be You is a nonprofit organization whose mission is to build teens' confidence through self-compassion and self-love. Through workshops, school assemblies and motivational speakers, Just Be You focuses on the daily challenges of life as a modern teen.




our messaging encourages young adults to embrace their unique self while outfitting them with the tools needed to understand and implement self-compassion and resilience. When we are kinder to ourselves we are better equipped to handle adversity and are kinder and more compassionate toward others. 

is the ability to comfort        and soothe ourselves; to motivate ourselves with encouragement when we feel inferior or less than. 

       is the ability to bounce back. One who has emotional strength and perseveres in the face of challenges, allowing ourselves to manifest courage, optimism, and adaptability.

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our team


beth Rucker

Founder & Chair of the Board

Beth attended the Citadel Clinical Counseling program and received a Masters in Psychology in Charleston, SC.  Creating a non-profit organization has always been the goal, being the catalyst for Beth to continue furthering her education.  She is focused on giving back to the community by helping those who want and desire the tools to unlock, inspire, and accept their full potential through self love, care, and compassion.





Austin attended Clemson University and received her BS in Business Management. A Charleston native, Austin has dedicated the last decade to non-profit work within the Charleston community. As the Director of Just Be You, she committed to bringing high quality speakers, programs and workshops to our students in an effort to encourage them to love and accept their uniques selves.

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